Force10 (F10) has over 20 years experience in the sports, entertainment and event marketing industry creating brand partnerships for both companies and rights holders. F10 has created, marketed and managed a number of event properties across sports including Golf, Tennis, Adventure Sports and Sailing. In 1999, F10 created the Swedish Match Tour, the first professional, prize money sailing series featuring America's Cup Teams. Renamed the World Match Racing Tour in 2006, the nine event global series was sold to a Hong Kong based investment group in 2009.
For brands, F10 has worked with a number of leading brands in assisting them with their evaluation, strategic planning, implementation and the measurement of their brand partnership/ sponsorship programs. F10 has worked with brands including: Omega, Brut by Faberge, Ford, ACE Group, Cigna Insurance, Continental Airlines and most recently Officine Panerai. F10 has a special expertise in the sport of yachting where it was the agency of record for UBS AG during the 32nd America's Cup and with BMW's sailing program in 2007.
| 