Case Studies

UBS / Team Alinghi/ 33rd America’s Cup - STRATEGIC CONSULTING

Force10 was UBS’s sports agency of record for their sponsorship campaign around its sponsorship of Team Alinghi, the Swiss Defender of the 33rd America’s Cup in Valencia, Spain from 2003-2007.  An award winning campaign, UBS fully integrated every facet of the program across both internal and external marketing areas. The post campaign analysis met every objective set 3 years earlier measured across exposure, exit research  and increased sales.  


BMW wanted to leverage its sponsorship of the BMW Oracle Racing Team for the 33rd America’s Cup 2005-07.  Force10 created, develop and implemented a series of amateur sailing events around the world at major yacht clubs to mirror BMW’s successful BMW Golf Cup series.  In its first year nine countries participated from around the world.

Ace Insurance - Bermuda

New to sponsorship, ACE was seeking a global sponsorship to increase it's brand awareness with opportunities to target new clients and markets.
Force 10 provided the following strategic consulting services:

Phase one: Internal audit, key exclusive interviews, budgeting of current sponsorship trends and desires

Phase two: Review brand analysis, advertising and marketing plans with regards to sponsorship.

Phase three: Developed an Analysis tool that weighted specific criteria to filter potential opportunities for further review

Delivered a Competitive Analysis of the Insurance and financial services market and sponsorships


Swedish Match AB, of Sweden wanted a sponsorship platform that they could own to follow their sponsorship of a boat in the 97-98 Whitbread Race.  In 1999, Force 10 created a joint venture company with SM to organize and manage the Swedish Match Tour, a global sailing series with 9 stages around the world.  The sponsorship with Swedish Match AB brought together the top sailing events around the globe into a single professional series of events culminating in a World Championship.  Swedish Match was able to build brand awareness, entertain key customers and control its cost through the ownership structure.  The partnership lasted for 5 years through 2005 when SM had to exit the company due to changes in the EU tobacco laws.


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